As well as launching the new brand identity for The Creative Copywriter this week, I also gave an interview on branding.
Branding can often be confused with design, however I delve deeper in a recent interview with The Creative Copywriter on the big world of branding.
POINTS I COVER
- What is branding?
- What makes a brand powerful?
- Why is branding so important for startups and why should they invest?
- How does the importance of branding differ for SMEs?
- What are the initial steps in the branding process?
- How important is a customer profile?
- How does a brand strategy translate into a visual identity?
- How should business goals connect to customer goals?
- When and why should a company rebrand? What are the key signs that it’s time todo so?
- Results vs Personal Taste: How do you manage the client’s vision vs whatactually works?
- How do you manage expectations?
- Branding vs re-branding: How does the process differ?
- What are some good online and offline resources that companies can use to helpthe branding process?