“Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you.”
E L I Z A B E T H G I L B E R T
THE INTERVIEW
I always get asked questions by aspiring design students about my journey. Where did I start, what keeps me going, what is the process of how I create…
I recently answered these questions and more in an interview for Creativepool.
WHAT I WAS ASKED...
- How did you get into the industry?
- Where are you based now and who do you work for?
- If you weren’t in your current industry, what would you be doing?
- Can you explain your creative process?
- What’s your secret to staying inspired and motivated?
- What’s the work achievement you’re most proud of?
- How do you recharge away from the office?
- What advice would you give to other aspiring creatives looking for work?
- If you could change one thing about the industry, what would it be?
“I feel like this is a pretty amazing final result and one interview I’m definitely proud to have published on Creativepool. I’m also sure our readers will find it just as inspirational and creative as myself.”
W O R D S F R O M T H E P U B L I S H E R
I touch on talent vs hard work, diversity in the industry and how non-linea the journey can be.
If you’re thinking of starting in the design industry and want to see what it takes, here’s a peek behind the curtain.
Leadership
In our last article, we looked at new opportunities arising within emerging markets and where to take action should you want to reposition your brand or launch a new startup. Today we focus on how this repositioning works best when it’s through purposeful collaboration that gives you credibility in a market you are new to.
Brand Strategy
“Your brand isn’t what you say. It’s what they say it is” Marty Neumeier. Years ago, when I first started out as a designer, I learned pretty quickly that successful branding isn’t just about stunning visuals. Of course, beautiful and interactive graphics play a huge part in attracting customers to your brand, but without strategic thinking behind it you’re going to lack substance.