“Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you.”

E L I Z A B E T H    G I L B E R T

THE INTERVIEW

I always get asked questions by aspiring design students about my journey. Where did I start, what keeps me going, what is the process of how I create…

I recently answered these questions and more in an interview for Creativepool.

WHAT I WAS ASKED...

  • How did you get into the industry?
  • Where are you based now and who do you work for?
  • If you weren’t in your current industry, what would you be doing?
  • Can you explain your creative process?
  • What’s your secret to staying inspired and motivated?
  • What’s the work achievement you’re most proud of?
  • How do you recharge away from the office?
  • What advice would you give to other aspiring creatives looking for work?
  • If you could change one thing about the industry, what would it be?

“I feel like this is a pretty amazing final result and one interview I’m definitely proud to have published on Creativepool. I’m also sure our readers will find it just as inspirational and creative as myself.”
W O R D S    F R O M    T H E    P U B L I S H E R

I touch on talent vs hard work, diversity in the industry and how non-linea the journey can be.

If you’re thinking of starting in the design industry and want to see what it takes, here’s a peek behind the curtain.

How to Reposition Your Brand and Build Credibility in New Industries
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Leadership

In our last article, we looked at new opportunities arising within emerging markets and where to take action should you want to reposition your brand or launch a new startup. Today we focus on how this repositioning works best when it’s through purposeful collaboration that gives you credibility in a market you are new to.

How to Grow Your Business Using Brand Strategy
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Brand Strategy

“Your brand isn’t what you say. It’s what they say it is” Marty Neumeier. Years ago, when I first started out as a designer, I learned pretty quickly that successful branding isn’t just about stunning visuals. Of course, beautiful and interactive graphics play a huge part in attracting customers to your brand, but without strategic thinking behind it you’re going to lack substance.

Creativepool Awards 2019
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Awards

Two of our projects were shortlisted for the Creativepool Awards