“Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you.”

E L I Z A B E T H    G I L B E R T

THE INTERVIEW

I always get asked questions by aspiring design students about my journey. Where did I start, what keeps me going, what is the process of how I create…

I recently answered these questions and more in an interview for Creativepool.

WHAT I WAS ASKED...

  • How did you get into the industry?
  • Where are you based now and who do you work for?
  • If you weren’t in your current industry, what would you be doing?
  • Can you explain your creative process?
  • What’s your secret to staying inspired and motivated?
  • What’s the work achievement you’re most proud of?
  • How do you recharge away from the office?
  • What advice would you give to other aspiring creatives looking for work?
  • If you could change one thing about the industry, what would it be?

“I feel like this is a pretty amazing final result and one interview I’m definitely proud to have published on Creativepool. I’m also sure our readers will find it just as inspirational and creative as myself.”
W O R D S    F R O M    T H E    P U B L I S H E R

I touch on talent vs hard work, diversity in the industry and how non-linea the journey can be.

If you’re thinking of starting in the design industry and want to see what it takes, here’s a peek behind the curtain.

Drawers or coffins?
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Brand Strategy

Dive into understanding and communicating your customers to better target them.

Creativepool Awards 2026
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Awards

Plumis branding was shortlisted, featured and made it to the Top 25 this year for the Creativepool Annual Awards 2026

Creativepool Awards 2025
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Awards

Muneebah Studio branding was shortlisted twice for the Creativepool Awards 2025