How can you emerge as a strong brand in turbulent times?
BRANDS HANGING IN THE BALANCE
Branding is more important now than ever. In this crucial time consumers are re-evaluating which brands they align themselves with. So it is important for companies to stand out with a strong and memorable brand.
TIME TO TAKE ACTION
Normally business owners don’t have time to take out of their busy schedule to reflect and realign their day to day actions with their business goals.
Seeing your business from a holistic or 30,000ft view is what is needed so you can focus your energies in the right direction.
Why not utilise the time we have in lockdown now to plan ahead.
WHAT ARE YOUR BRANDS STRENGTHS AND WEAKNESSES?
To offer a little helping hand during this Covid-19 situation, we are offering a FREE brand audit to assess the strengths and weaknesses of your brand. This is for established businesses wanting to re-strategise their brand.
Book your one hour FREE consultation session with us today.
“Muneebah did a brand audit for my cosmetics company. She helped to clarify the abstract concepts I had within my brand values and gave a detailed assessment how my target audience may behave and engage as a result of these values. I now have greater wealth of knowledge of where my focus as a CEO needs to be, to get my customer focus where I want it to be.
Muneebah helped me realise during her audit there are hard questions I need to ask for my brand to stay on track. We discussed brand voice, and public relations on a deeper level than I have achieved with anyone . She is a mastermind who I look forward to working with in the future lifetime of my business.”
Leadership
In our last article, we looked at new opportunities arising within emerging markets and where to take action should you want to reposition your brand or launch a new startup. Today we focus on how this repositioning works best when it’s through purposeful collaboration that gives you credibility in a market you are new to.
Brand Strategy
“Your brand isn’t what you say. It’s what they say it is” Marty Neumeier. Years ago, when I first started out as a designer, I learned pretty quickly that successful branding isn’t just about stunning visuals. Of course, beautiful and interactive graphics play a huge part in attracting customers to your brand, but without strategic thinking behind it you’re going to lack substance.